Keep margin and markup separate
Margin measures profit against selling price. Markup measures profit against cost. The printable chart shows the markup required for target margins from 5% through 50%, along with the pricing formula and a worked example.
Download printable PDF chartFormula
Price = total cost ÷ (1 − target margin)
Start from complete job cost. Taxes, permits, bonds, retainage, financing, and contract-specific pricing limits are not automatic. This reference is an educational planning aid.